Design for Freedom
by Grace Farms
User Interface Design
Visual Design
Interaction Design
2019
Design for Freedom raises awareness of forced labor in the built environment, driving industry-wide action to disrupt unethical supply chains.
Project Overview
Grace Farms launched the Design for Freedom initiative to raise awareness and drive action against forced labor in building materials supply chains. To amplify its impact, they needed a compelling digital platform that would engage industry leaders and encourage them to take direct action in reshaping ethical sourcing practices.
Challenge
The website had to inform and inspire action while maintaining credibility. Reaching key industry stakeholders required a clear user journey, intuitive navigation, and a balance between activism and professionalism.
Approach
Using empirical evidence, we structured the information architecture to guide users toward meaningful action. As the lead UI designer, I developed the site’s visual identity with an architectural-inspired aesthetic, focusing on:
A structured, geometric, and balanced design that reflects industry concepts.
A carefully curated color palette to reinforce clarity and professionalism.
Responsive desktop and mobile interfaces for a seamless user experience.
Solution
The final website delivers a visually striking and highly functional experience that aligns with the initiative’s mission. A refined, architecture-inspired UI establishes a strong connection with industry professionals, while the structured navigation and clear calls to action guide users toward active participation. By blending aesthetics with purpose-driven design, the website successfully educates, engages, and empowers visitors to join the movement.
