2020
Design for
Freedom
by Grace Farms
User Interface Design
Visual Design
Interaction Design
Design for Freedom reimagines architecture by raising awareness and inspiring responses to disrupt forced labor in the building materials supply chain.
Challenge
Grace Farms approached the digital agency I work with, aiming to engage leaders in the building industry and demonstrate how they can join the movement to eliminate forced labor in building materials supply chains through direct personal action.
Solution
For this project the team undertook extensive user research to study the most effective ways to reach industry leaders. We used empirical evidence to design the site's information architecture and user interface in a way that was proven to drive direct action from users.
I was responsible for designing the original idea for the interface. Drawing inspiration from architectural concepts in the construction industry, I crafted a visual identity characterized by geometric and balanced elements. This involved creating the color palette as well as designing both the mobile and desktop interfaces.
