GreenWave
Digital Tools for Regenerative Ocean Farming
User Experience Design
User Interface Design
Interaction Design
2020
-2024
GreenWave, a non-profit combating climate change through regenerative ocean farming, aimed to empower ocean farmers and seaweed industry stakeholders with digital tools. To support this mission, they developed three key platforms: Ocean Farming Hub (a training platform), Seaweed Source (a marketplace for buyers and sellers), and My Kelp App (a mobile app for kelp crop tracking).
I collaborated with their Product Design Director on UX research, UI/visual design, interaction design, and the development of scalable design systems to create functional and engaging user experiences across all three products.
Challenges
Each product addressed unique industry needs, requiring thoughtful and scalable design solutions:
Diverse User Needs – Each platform served a distinct audience, from new farmers to industry professionals, demanding tailored UX approaches.
Complex Data Management – Designing intuitive tools for kelp crop tracking and industry transactions required simplifying complex workflows.
Industry-Specific Design – With few existing digital tools in the seaweed industry, we had to craft innovative and user-friendly solutions from the ground up.
Scalability – Ensuring consistency across platforms while allowing for future growth and updates was essential.
Approach
To build intuitive and scalable platforms, we followed a user-centered, iterative design process:
User Research & Testing – Conducted early UX research to identify pain points and refine user flows.
Iterative UI & Interaction Design – Designed and tested multiple iterations to ensure usability and accessibility.
Scalable Design Systems – Created reusable Figma libraries to maintain visual and functional consistency across all products.
Cross-Functional Collaboration – Worked closely with developers and product managers to align design with implementation.
Solution & Impact
Ocean Farming Hub
Contributed to visual and interaction design, refining user flows for a clean and intuitive experience.
Seaweed Source
Developed a Figma design system, enhancing UX/UI to streamline connections between buyers and sellers.
My Kelp App
Led UI and interaction design post-second release, optimizing workflows and expanding the design system for better usability.
Through strategic design and research, these tools have become essential to GreenWave’s mission, helping ocean farmers streamline operations, grow their businesses, and scale regenerative practices.
My contributions ensured cohesive, scalable, and user-friendly solutions, laying the groundwork for future innovation in the industry.